At the end of the presentation, I unleashed the mystery guest and he said just three words to the class: Aflac, Aflac, AFLAC.... It was the Aflac Duck, toy version. I got an A on my project. The professor also gave the duck an A. The semester ended successfully for all!
The whole purpose of the duck's existence is to get across the message of Aflac, the supplemental insurance company. The poor duck often finds it frustrating, but he is persistent. For the duck, it's about three things: repetition, repetition, repetition. It works: people who never heard of Aflac before, like me, now know something about them.
The same tactics used by the duck are desperately needed in the struggle to end global hunger.
Read the full article at Examiner.com
